PPC Course with Practical Google Ads Training
This PPC course by Digital Sitapur focuses on Google Ads (PPC) from the basics to advanced campaign management. The training covers search, display, video, and shopping ads with hands-on practice.
Learners work on real ad structures, keyword research, bidding methods, and performance tracking as part of a structured digital marketing course.
Skills Covered in the PPC Course
This PPC Specialist Training is designed to build practical skills needed to plan, run, and manage Google Ads (PPC) campaigns. The course focuses on clear processes used in daily ad account handling, reporting, and optimization.
Keyword Research & Account Setup
Learn how to find relevant keywords, organize them into ad groups, and set up Google Ads accounts with proper structure. The training explains match types, negative keywords, and quality score factors.
Ad Creation & Bidding Control
Understand how to write clear ad copy, choose bidding strategies, and set budgets. The Advanced Google Ads Training Course covers manual and automated bidding with a focus on cost control and measurable results.
Tracking & Performance Analysis
Gain skills to track conversions, read reports, and improve campaigns using data. The Google Ads Certification Course includes hands-on work with metrics such as CTR, CPC, and conversion rate.
Who Should Join This PPC Course?
A clear, accessible PPC course covering Google Ads and paid advertising workflows; no experience required.
Students
Suitable for students who want to learn paid advertising as part of a digital marketing course. The training explains concepts step by step with practical examples.
Marketing Executives
Helpful for marketing executives who manage ad campaigns or work with agencies. The course covers planning, execution, and result analysis.
Working Professionals
Useful for professionals looking to add Google Ads skills to their current role. The course focuses on campaign handling, reporting, and budget planning.
Business Owners
Designed for business owners who want to manage their own Google Ads accounts. The training explains ad setup, cost tracking, and performance review.
Freelancers
Relevant for freelancers offering PPC services. The PPC Specialist Training covers client-focused campaign structure and reporting basics.
Career Switchers
Suitable for individuals moving into digital marketing roles. The Advanced Google Ads Training Course provides structured learning without complex terminology.
Course Options
Google Ads Training Modules in the PPC Course
This PPC course includes focused programs that cover different parts of Google Ads (PPC). Each module is designed to explain one ad format at a time with practical exercises and clear instructions.
YouTube Ads Training
Study video advertising through YouTube campaigns. This module covers ad formats, audience selection, cost control, and view tracking.
Display Ads Training
Understand display advertising using banners and responsive ads. The program explains targeting options, placements, and performance tracking.
Search Ads Training
Learn how search campaigns work on Google Ads. This module covers keyword selection, ad structure, bidding methods, and search intent handling.
Shopping Ads Training
Learn how shopping campaigns are created for product-based businesses. The training includes feed setup, product grouping, and bid management.
Remarketing Training
Focus on remarketing strategies using Google Ads (PPC). This program explains audience creation and ad delivery for returning users.
Google Ads Certification Preparation
Prepare for the Google Ads Certification Course with exam-focused lessons, practice questions, and policy understanding.
Start Learning Google Ads
Join the PPC Course by Digital Sitapur to gain practical knowledge of Google Ads (PPC) through guided lessons and hands-on practice. This digital marketing course follows clear steps to help learners understand paid advertising workflows.
Features of the PPC Course
Practical Google Ads Training
The course includes hands-on work with Google Ads (PPC) accounts to understand real campaign setup and management steps.
Step-by-Step Learning
Lessons follow a clear order, starting from basics and moving to advanced Google Ads training topics without skipping key concepts.
Live Campaign Structure
Training focuses on creating proper campaign and ad group structures used in real advertising accounts.
Performance Tracking
Learn how to read reports, track conversions, and review campaign data using standard Google Ads metrics.
Certification Preparation
The Google Ads Certification Course content is included to help learners understand exam structure and policies.
Part of a Digital Marketing Course
This PPC Specialist Training is integrated within a broader Digital Marketing Course for complete paid advertising understanding.
Career Options
This PPC course helps learners build skills used in paid advertising roles. The knowledge gained from Google Ads (PPC) training can be applied across different job profiles and work formats.
PPC Executive
Handle daily Google Ads tasks such as keyword updates, ad monitoring, and basic reporting.
Google Ads Specialist
Manage search, display, and video campaigns with budget control and performance analysis.
PPC Analyst
Focus on data review, conversion tracking, and report preparation for Google Ads accounts.
Digital Marketing Executive
Work on paid campaigns as part of a broader digital marketing course skill set.
Freelance PPC Manager
Offer PPC services to clients, including campaign setup and performance reporting.
In-House Ads Manager
Manage paid advertising for a single business using structured Google Ads workflows.
Tools You Will Use
Tools Covered in the PPC Course
This PPC course includes hands-on use of tools required for Google Ads (PPC) campaign planning, execution, and tracking. Learners work with Google Ads for campaign creation, Google Keyword Planner for keyword research, Google Analytics for performance tracking, Google Tag Manager for conversion setup, and Google Merchant Center for shopping ads. These tools are covered as part of the Advanced Google Ads Training Course within the Digital Marketing Course structure.
Frequently Asked Questions
What is included in the PPC course?
The PPC course covers Google Ads (PPC) basics, campaign setup, keyword research, bidding, tracking, and reporting through structured lessons.
Is this a Google Ads Certification Course?
The course includes Google Ads Certification Course preparation with exam-focused content and policy coverage.
Do I need prior experience to join?
No prior experience is required. The training starts from fundamentals and moves to advanced Google Ads training topics.
Which ad types are covered?
The course covers search ads, display ads, video ads, shopping ads, and remarketing campaigns.
Is this part of a digital marketing course?
Yes, this PPC Specialist Training is included within a broader Digital Marketing Course framework.
Will I learn practical campaign handling?
Yes, the Advanced Google Ads Training Course focuses on real campaign structure, tracking, and performance review.